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The SC Dollar Pledge Program

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According to the National Bicycle Dealer Association, "The U.S. bicycle industry was a $6 billion industry in 2008."

2008 NBDA Statistics
  • An estimated total of 18.5 million bicycles were sold in the United States alone.
  • 44.7 million Americans age seven and older were estimated to have ridden a bicycle six or more times, according to the National Sporting Goods Association.
  • There were 3.1 million bicycles sold by 4,339 speciality bicycle retailers operating within the U.S.

The Standing Cyclist Dollar Pledge Program is a work-in-progress collaboration between shops and choice charities, across the United States. The concept is simple. Local bike shops, online and chain retailers pledge one dollar, per projected bicycle sale, to a favorite cause each year. Based on NBDA current stats, this can result in nearly 19 million dollars raised in support of special programs and organizations around the world. This is an exciting opportunity for the cycling industry to collectively make a difference. 

For current bicycle industry economic statistics, go to the NBDA web site.

 
If you're a dealer interested in the SC Dollar Pledge Program, please email us for more information. Thank you.

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